Harnessing Micro Moments for Learning

Always thought there was value to using all that wasted time.  But how to do it well?  A sort of crowd sourcing of our leftover time for value.  Can we assemble small time segments to produce value?   And assign the time to many tasks we can use to solve problems?   Want to see where this goes.   We worked with CSAIL long ago.

Learn a language while you wait for WiFi
CSAIL tool integrates with email and web browsers to harness micro-moments
By Rachel Gordon | CSAIL 

Hyper-connectivity has changed the way we communicate, wait, and productively use our time. Even in a world of 5G wireless and “instant” messaging, there are countless moments throughout the day when we’re waiting for messages, texts, and Snapchats to refresh. But our frustrations with waiting a few extra seconds for our emails to push through doesn’t mean we have to simply stand by.
To help us make the most of these “micro-moments,” researchers from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) have developed a series of apps called “WaitSuite” that test you on vocabulary words during idle moments, like when you’re waiting for an instant message or for your phone to connect to WiFi. .... " 

Emerging Micro Moments

In Think with Google:

Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?  Sridhar Ramaswamy May 2017 Emerging Technology, Micro-Moments

Mobile has changed everything, but it's only Act One. Machine learning in marketing is set to drive the industry's next revolution. Google's Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

What's the next big thing? What comes after mobile? Where is marketing headed?

I often get asked these types of questions. Many of us who work in ad tech do. And while fortune teller is a job title most of us wouldn't claim, I am increasingly confident about what the future will hold because it's coming so clearly into view.

Here's why: The future coming into view is an acceleration of what we see today. It's unfolding before our eyes. And if we press pause and reflect for a moment on what's happening, it's as exciting as anything I've witnessed or worked toward during my 14 years at Google.

For consumers and marketers alike, mobile has forced a rewriting of the rules. .... " 

Micro Moments During Mobile Shopping

Via Think with Google.  A Guide with statistics.

Shopping Micro-Moments Guide: How to Be There and Be Useful for Shoppers

Mobile has forever changed the way people shop. A shopper's smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: Are you prepared to meet these shoppers in the moments that matter most? Explore this guide—full of new research on consumer trends—to find out how to be there and be useful in this new digital landscape. .... " 

Mobile Moments for Online Purchasing

Good think with Google piece.  More statistics about key micro moments.

30% of all online purchases now occur on Mobile Phones.
Mobile Retail Apps and Sites: 
Designing a Better Experience for Shoppers ... 

In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for shoppers on-the-go. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app. ... " 

Power of How to Videos

Google on how to videos, pitching YouTube, with as always,  interesting stats.  I remember the family using a 'how to tie a necktie' in the early days of the Web, left a lasting impression.

" ... For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. See how brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' micro-moments. ...  " 

Identifying Micro Moments

I like breaking down moments in a customer journey.  Gives us hope for 'solving' the required interaction and knowledge and resources involved.   A way to solve a related business process model?  Or using a Cog to provide insight?   Here Google and  McKinsey talk the identification process.   In ThinkWithGoogle: 

" ... Mobile is changing how brands communicate with customers—from the way they identify key moments of opportunity to how they create a great user experience. Google's VP of Marketing, Lisa Gevelber, spoke with McKinsey's David Edelman about micro-moments and how they fit into the customer journey. ... " 

More Google Micro Moments

Continue to be interested in how tasks are done as part of a larger job.  How about Mid task corrections?   ThinkWithGoogle writes:  " ...  91% of Smartphone users will turn to their phones for ideas in the middle of a task ... " .   Mixes with some of Google's writings on micro moments.   How are tasks assembled to produce value.    How then is a virtual assistant to insert itself into the process of a job?  As what kind of resource?