P&G, Pepsi Try Foursquare Swarm

In Adage: Looked at Foursquare in its early days.  Interesting that some giants in marketing space are trying the new functionality. " ... Now the company is calling them "place-based ads," a rebranding that mirrors its current efforts to distance itself from check-ins. The new Foursquare -- which executives say will launch this summer -- will dispense with check-ins altogether and focus on discovery of nearby venues tailored to users' tastes and will take  ... "