Programmatic Buying and Creativity

Does programmatic buying decrease creativity?  This was brought up in a number of analytic realms very early on, because they tended to use only a single measure, like cost or profit to optimize with.   But such methods can usually be devised to include multiple human choices that are creative.  Directly including creativity measures is also possible, but more difficult.  More here I have written on the topic of programmatic (automated) buying.