Programmatic Buying at P&G

Programmatic Ad Buying.  A means of digitizing a key aspect of CPG enterprise operations.  As I have mentioned before we did this kind of thing as early as the 1980s, to great success.  Because then it was aided by analytical methods that sought to optimize the return and minimize the overall cost.  This is called Prescriptive Analytics.  Is that still being done?  Sounds like an opportunity.