Transmitting aroma was a task we examined for years, most notably for coffee applications, but for a number of others as well. Can you accurately deconstruct, store, select and transmit a smell digitally? Once you can do that it becomes a powerful more leverage-able asset. Its a holy-grail type challenge. We never saw it done well, now has Google cracked this? An Odor Phone? More of my writing here on the topic.
Sunday, June 22, 2014
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