Recently started to use a system that included what was called 'Social TV'. Which aimed to show a social feed from the other people watching. But there was almost no activity there. And no synchronized offers for me. I have tried to follow some hashtag based twitter feeds for TV events. Is it an on demand future? I recall that social shopping did not work. How do we become social on TV? What can it be synced with? Interesting piece from the Altimeter group blog.
Real-time content synchronization between offline and online media has become the darling of social TV, frequently serving as its very definition for companies looking to marry traditional and digital marketing experiences. Take Target, for example. Prior to the 2013 release of Justin Timberlake’s “The 20/20 Experience,” Target promoted the album synchronously on social, mobile, and TV. Its Facebook video post offered an exclusive pre-order of the album, and appeared simultaneously in fans’ news feeds while the commercial was broadcast. More.
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