Not a bad generalized overview of how Big Data is being used today, including some useful corporate examples. No details, but might be useful for an executive introduction of what people are attempting to do, rather than actually doing. Reviewing Thomas Davenport's recent book:
" ... In sum, Big Data and analytics help smart companies lead in the market rather than just react. Companies can start off with the data and see what insights it reveals, or start off with customer needs and see how to respond via data solutions, or both. They can be aggressive in their Big Data strategy (to be ahead of disruption), moderately aggressive (expanding on existing analytics) or conservative (rich data is not yet readily available). The author demystifies a number of terms in the field: high-performance analytics, digital smoke signals, analytical blanket, and social analytics. He also raises concerns about transparency of data gathered from customers, and some of the legal and ethical issues that arise. ... “It’s not how much data you have but what you do with it that counts,” the author concludes ... "
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