Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking
Marketer Building Its Own Deal Database and CRM Programs
Packaged-goods marketers have been shifting to digital coupons from paper for years, but most of those electronic deals aren't individually coded. That's a big miss for marketers because the coupons can't be used to build customer-relationship-management programs that track how people use and share deals. .... "
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