Content Aggregation by Retailers

In Retailwire: Interesting thought, but also check out the comments at the link, which points out some problems.   The piece points to this article.   ' ... What do you think of the prospects of a central shopping/loyalty site supporting a community of retailers?  ... '  " ... Alternatives are emerging.  Blogger-fed websites and the more established coupon distribution sites are beginning to build a following with shoppers who seek deals and content as they plan their next shopping trip.  These sites have a distinct advantage over the email distribution method.  First and foremost the shopper is motivated to come to the site, looking for deals.  The more relevant the offers and the retailer’s are to the shopper, the better the traffic and the results will be for that site. ...   "