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Friday, May 30, 2014

Cognitive Miser Theory

The Cognitive Miser, applications to consumer engagement?
 " ... an umbrella theory of social cognition that brings together previous research on heuristics and attributional biases. The theory suggests that humans, valuing their mental processing resources, find different ways to save time and effort when negotiating the social world. The term cognitive miser was first introduced by Susan Fiske and Shelley Taylor in 1991. ... " 

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