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Wednesday, May 28, 2014

Consumer Goods Visionaries: P&G's 1- Consumer Place

I see that Steve Aaron, former colleague, has been identified in Consumer Goods Technology as the architect of P&G's revolutionary 1, Consumer Place. See an interview with him here.   A number of interesting levels of details are included.  Congratulations, Aaron!

" ... he architected 1, Consumer Place, a figurative street address designed to consolidate all of P&G’s marketing programs into a single, secure and scalable global marketing platform and ecosystem, enabling coordinated, analytics-driven decision making across the entire company. For the first time, P&G is now able to see what is working and share solutions and best practices across brands. ... " 

The post also contains a number of practitioners in other consumer goods companies.

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