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Saturday, May 31, 2014

SEO at Tesco

An example of a technologically advanced retailer:

" ... Search engine optimization has helped Tesco grow to occupy 50% of the U.K. online grocery market, and among 2,500 online search terms, Tesco is the most visible supermarket by a significant margin, according to data from Pi Datametrics. Tesco's competitors, which include ASDA, Waitrose and Sainsbury's, have made strides in the past year to boost their SEO, but their average positions, while visible in a search, are poor and correspond to a small number of search terms, Intelligent Positioning Director Sam Silverwood-Cope writes. ... " 

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