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Monday, May 19, 2014

New Developments in Eye Tracking Glasses

In Engadget. New advances. in particular a way to get a denser data stream for certain kinds of marketing insight.

" ... Researchers and marketers often want to know what catches your eye, whether it's players on the basketball court or just a new shampoo at the store. They may have an easier time figuring this out with Tobii's latest eye-tracking headset, the Tobii Glasses 2. Besides providing a much wider field of view than the original eyewear, the new design has a front-facing 1080p camera that lets observers see whatever you're focused on in real time ... " 

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