Mining Dark Data

On the potential of dark data.  The enterprise often does not know it exists.

" Tapping the profit potential of dark data
Structured and semi-structured data lie dormant in your data warehouse—but it’s becoming increasingly easy to monetize them.

Millions of dollars may lurk somewhere inside your organization’s data warehouses and mainframes. You’ve collected, processed, and stored it; you just haven’t monetized it. You might call it "dark data," and if you can transmute it, the return on investment could be enormous. ... "