The medium size business always needs help with choices. They need easy to make choices that are as inexpensive as possible, and link directly to their current infrastructure. That's what makes the choices less expensive and effective for them. Analytics makes these same choices essential for making the modern business efficient.
" ... This week IBM announced a number of new offerings on the cloud, one of which being the IBM Cloud Marketplace. It was designed to be an easy access, technical shopping mall for all users (business through IT and development) to access solutions and technologies on demand. ... "
Empowering the modern business. Much more about that here. I have started to look at the cloud market place.. Its a good start, but will need some additional work. In particular a more direct link between specific problems and solutions. That's the effectiveness part. The small to medium size business does not have the resources required to do a great deal of tailoring of solutions. The solution need to be quickly adaptable to their infrastructure, without large changes in what they do today.
Having a store to go to is a good start. It also includes some short explanatory pieces about the technology involved, making this store a good place to browse. I would further suggest a glossary of terms that may also not be familiar to the browser. Finally some broad statements of value by industries, likely via surveys, to show a company what their competitors are doing. Giving incentive for browsing the offerings.
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions. #MidsizeIBM
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