Guy Kawasaki on Innovation
' ... “Innovation is the specific instrument of entrepreneurship … the act that endows resources with a new capacity to create wealth.” — Peter Drucker
Peter Drucker was right: Innovation is what creates wealth. Innovation had better create wealth because it’s so damn hard to do. The purpose of this piece is to explain the principles of innovation I learned in the trenches of Apple Inc., the three companies I started and the dozens of companies I’ve advised. I wish I could tell you I did all these things right. That would be a lie. Do as I say — not as I did. ... '
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