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Sunday, May 11, 2014

Guy Kawasaki on the Art of Innovation

Guy Kawasaki on Innovation

' ... “Innovation is the specific instrument of entrepreneurship … the act that endows resources with a new capacity to create wealth.” — Peter Drucker

Peter Drucker was right: Innovation is what creates wealth. Innovation had better create wealth because it’s so damn hard to do. The purpose of this piece is to explain the principles of innovation I learned in the trenches of Apple Inc., the three companies I started and the dozens of companies I’ve advised. I wish I could tell you I did all these things right. That would be a lie. Do as I say — not as I did. ... '

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