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Tuesday, May 13, 2014

Analytics for CPG

From Accenture.   (link fixed)  An interesting overview report with quite a bit of detail.   Pointing to a recent study. No specific companies are mentioned, but I do know some of their connections.   " ... Consumer packaged goods (CPG) companies realize that deep analytics capabilities can be a key differentiator in today’s competitive marketplace; accordingly, they are making analytics-related investments in talent, tools, data and systems to deliver on that promise. Yet according to recent Accenture research, many companies struggle to maximize value from these investments—in part, because of the inability to take a coordinated, enterprise-wide approach supported by a clearly defined operating model. ... " 

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