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Tuesday, May 20, 2014

CPG Expands Mobile and Location Branding

With some interesting numbers from SmartBlog ...

CPG focuses digital spending on branding, mobile, geotracking  
As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S. CPG and Consumer Products Industry 2014 Digital Ad Spending Forecast and Trends, from eMarketer. ... "

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