On New TV Experiences and Technology

In AdAge;  I am late to the use of smart HD TVs.  Started an experimental look at how shoppers could experience TV programming, both broadcast and on demand, and simultaneously interact with the content and fellow watchers.  Also how this experience will further interact with tablet and other-screen sharing.  The article:  " ... The TV Experience Is Finally About to Catch Up to Technology ... For Better or Worse for the Industry .... "