It is obvious. Shoppers want an exchange of value. The specific statistics are of interest.
Grocery shoppers want more from mobile apps, survey finds ... About two-thirds of grocery shoppers who own smartphones have used mobile applications while shopping, but they want a more seamless integration of features, according to a survey from Catalina and InsightsNow. Shoppers want digital and real-time coupons for items they actually buy, reminders about their shopping lists and a way to track spending, the survey found. The survey also found that shoppers are less interested in social media integration, copies of their receipts and generic geolocation notifications ... "
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