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Friday, April 18, 2014

Shoppers Want More Value

It is obvious Shoppers want an exchange of value.  The specific statistics are of interest.

Grocery shoppers want more from mobile apps, survey finds  ... About two-thirds of grocery shoppers who own smartphones have used mobile applications while shopping, but they want a more seamless integration of features, according to a survey from Catalina and InsightsNow. Shoppers want digital and real-time coupons for items they actually buy, reminders about their shopping lists and a way to track spending, the survey found. The survey also found that shoppers are less interested in social media integration, copies of their receipts and generic geolocation notifications ... " 

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