/* ---- Google Analytics Code Below */

Thursday, April 10, 2014

Optimizing Customer Loyalty Using Bayesian Networks

In the Latest Bayesia Newsletter.   For optimization of Loyalty.  An approach I had not seen in this area before.   " ... This tutorial illustrates an innovative market research workflow for deriving marketing and product planning priorities from auto buyer surveys. In this study, we utilize the Strategic Vision New Vehicle Experience Survey, which includes, among many other items, customers’ satisfaction ratings with regard to over 100 individual product attributes ... " 

No comments: