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Thursday, April 10, 2014

Methods for Dealing with Product Counterfeiting

An important challenge for the CPG enterprise.  Nothing very new here, but some thoughts about how to address these challenges.  Emphasizing food and beverage issues, but broadly applicable:

" ... Counterfeiting of branded goods is growing globally, and losses from counterfeiting cost retailers and manufacturers nearly $1 trillion each year and more than 75,000 jobs in the U.S., according to a study from the Food Marketing Institute and Grocery Manufacturers Association.

“This study pinpoints the opportunities that retailers and manufacturers have to reduce the chance for counterfeit products from reaching shelves and finding their way into consumers’ homes,” said Mark Baum, FMI‘s senior vice president of industry relations and chief collaboration officer. “We must be vigilant about safeguarding our supply chain from counterfeiters and step up our efforts to stop organized retail theft.” ... " 

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