Blocking the Mobile Augmented Web

A curious example that I was unaware of.  I had heard of BuildAR through their partnering with AR company Metaio.   Providing AR within standard Web browsers would greatly promote their use.

 " ... iPhone and iPad users that have tried this app report feeling frustrated that Android users are already able to access the web of the future, while they cannot. "Many people are surprised to find out the expensive hardware inside their iOS device is easily capable of running the latest open web standards, yet commercial decisions made by Apple have left their high end iDevices looking old and outdated," said Rob Manson, CEO of buildAR.com, the developers of this app.

This app shows you can now run Augmented Reality within standard web browsers. In this case it presents the projects from the weekly Kickstarter "Projects We Love" newsletter as images floating in the real world around you.

You can try this demo for yourself at https://kickstartAR.buildAR.com. Open this on a modern Android device using the latest version of Chrome, Firefox or Opera and you'll see a rich combination of AR and the web called the Augmented Web. ... "