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Monday, April 14, 2014

Neuromarketing and Consumer Behavior

Had not seen this site before.  Here it is looks at a number of neuromarketing tests and associated data.  Useful thoughts, in particular about the limitations of such work:

" ... The claim that electroencephalograms (EEG) and functional MRIs provide access into the "truth" — that is, the real motivation behind a consumer's behavior — is a tantalizing prospect. It could also be unsubstantiated and misleading if generalized. Inexpensive brain scanning technology has unleashed a flood of new data, but few marketers are equipped with the tools and expertise to analyze it.

When there's hype, it often pays to be skeptical. However, it would be shortsighted to dismiss neuromarketing's potential power. Brain scans can be a source of useful information, provided that you know how to analyze and apply the data. ... " 

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