Monday, April 14, 2014
Multilingual Promotion Apps
Simple idea. Useful statistics too. Quite appropriate: " ... Brands including General Mills and Clorox are targeting Hispanic consumers through the bilingual Veo mobile shopping app. The app engages consumers by using their native language to offer free product samples, recipes, promotions and giveaways. Experian data indicated that Hispanic consumers are twice as likely to accept advertisements on their smartphones as non-Hispanics and 58% are more likely to purchase those advertised items. The average Hispanic consumer also spends 18.2 minutes per month visiting shopping sites on their phones .... "
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