/* ---- Google Analytics Code Below */

Tuesday, April 15, 2014

Kroger Digitizing Stores

In Retailing TodayOn how Kroger is digitizing retail.  Retail is the ideal industry to make this happen.  It operates an internet of things that closely integrate with an internet of increasingly connected people.  Analytics will make this more efficient and engaging.

" ... Kroger has unveiled a bold initiative to digitize every aspect of its physical store in an effort to measure a breadth of operational metrics to enhance the shopper experience. 

The company announced a partnership with eInfochips, Wincor Nixdorf and several other partners on a new enterprise IT architecture called Retail Site Intelligence. This architecture for stores of the 21st century uses ZigBee wireless mesh networks to integrate long battery life sensors, hand held devices, point-of-sale devices and video management software into a next generation platform for retail applications such as in stock optimization, loss prevention, store automation and video analytics which can be integrated with Kroger’s industry leading loyalty program data. ... " 

No comments: