In Mashable: Augmented television. " ... A new venture in television created by a San Francisco-based startup combines web content with television programming in a way that makes information-rich viewing experiences nearly seamless.
InAir presents television programming side-by-side with related web content. For example, a viewer could watch a show on NASA's Voyager spacecraft while simultaneously accessing information from NASA's website. The product's three-person team believes that this new dynamic could eliminate the need to multitask on other devices, such as a tablet or smartphone, to glean information about a TV show currently being viewed. ... "
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