First CPG Brand Using In-Store Beacon from InMarket

After I mentioned iBeacon, I was sent a link to an example of a CPG in store use,  appears to be the first major CPG brand doing this beyond test.   InMarket's Mobile to Mortar Beacon.   Again, consider the potential data from such work. The article linked to contains some useful details:

" ... McCormick & Co.'s Zatarain's has launched an in-application campaign that uses beacon technology to send shoppers grocery list reminders and loyalty points while they are at retail stores, making it the first CPG company to use the technology to interact with shoppers, the company says. The app uses inMarket's Mobile to Mortar beacon platform, which is available in 150 supermarkets in Seattle, San Francisco and Cleveland ... " 

Also see further Technology perspective.