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Tuesday, November 13, 2012

Unconscious Branding Book

Via Sands Research 

Palgrave Macmillian Releases Today: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet

"Doug Van Praet has a unique ability to translate complex science into a straight forward methodology.   In his text, he lays out a clear path to effective marketing.  These steps are based on current knowledge of human behavior and biology.   The beauty of this book is the application of neuroscience to everyday problem solving in product marketing."    Stephen Sands, Ph.D.
Chairman and Chief Science Officer, Sands Research, Inc

Douglas Van Praet is Executive Vice President at Deutsch LA, one of the United States's hottest advertising agencies, where his responsibilities include Group Planning Director for the highly acclaimed and coveted Volkswagen account. 

In his ground breaking new book released today, Van Praet sheds light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved Star Wars "The Force" (Little Darth Vader) Super Bowl commercial. The Force was acclaimed the best advertisement of 2011 by AdWeek, the Wall Street Journal, Forbes and other leading media while taking social media by storm with over 50 million views.

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