Coke Does Social and Photo Sharing

Coke has launched a photo sharing application about 'happy places'.  Nice idea,  how well it will be picked up will depend on.  I worked on such an app, and depends much on the value it provides and what your friends and family use.  " ... Coca-Cola has launched its own photo-sharing app and social network called Happy Places, although the domain for the website is not yet active. Consumers can use the app to upload photos of "that moment of happiness" to Twitter and Facebook and follow hashtags that interest them. The iOS app became available for free download on Nov. 1 ...  "