Failure of Social Strategies

Charlene Li on the failure of social strategies.  Why most fail.  Agree with many of the points made here.  It can be hard to make them work disconnected from specific business strategy.  " ... My colleague Brian Solis and I are in the midst of conducting research on what makes a good social business strategy and a key finding is that as companies evolve their social initiatives, the efforts get disconnected from business goals. So while the company grows in its social media efforts, strategic focus, with a clear goal in mind, falls to the wayside.... "