How Google Does Analytics

Gib Bassett sends along this piece from  Bernard Marr.  About Google's use of data and analytics to do decision making.  They sound very industrial engineering oriented, where the data drives the decision quite directly.    " ... Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture. In Google the aim is that all decisions are based on data, analytics and scientific experimentation.... "