Coca Cola and Innovation

Note the Innovation beyond just product.  End to end innovation is important.   " ... Mel Landis, chief customer officer for Coca-Cola Refreshments, said the company will continue introducing new concepts to boost convenience store purchases. “In some cases, it may even be different forms than it is today," he said. "It may be aluminum or glass. It could be a Freestyle [fountain] machine. It could be anything, but you’ll continue to see us diversify, whether in form or function or package." ... '