Neuromarketing Code of Ethics

An intriguing neuromarketing code of ethics.   " ...  Neuromarketing Science & Business Association (NMSBA) has launched today (9th November 2012) a Neuromarketing Code of Ethics. This is a first step towards adopting international standards applied to using neuroscientific methods to study the effectiveness of advertising campaigns, packaging and product design, as well as communication campaigns from non-profit organizations and government institutions. ... "