Navigating the Big Data Challenge

From Bain & Company:   Good overview of the challenge involved.  Starting with a concise statement of the problem: " ... Today's decision makers have no trouble finding enough data to make good business decisions. Their challenge is knowing what to ask and how to find the answers. At most companies, the answer doesn't lie in an expensive big data solution, but in building the capabilities to ask good questions ... ".  It is all about the questions being asked first.