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Thursday, November 29, 2012

Real Time Shopper Feedback

In Progressive Grocer:  How BJ's is using a real-time shopper feedback system.  " ... BJ's Wholesale Club is using a survey platform from On The Spot Systems that provides real-time feedback from members who use mobile devices to take surveys about private-label products. "Survey On The Spot's real-time, actionable feedback model will allow BJ's to know what its customers are thinking at that most critical moment, while they are actively consuming the products -- allowing the company to make immediate decisions to build stronger relationships with its members," said Ken Kimmel, president of On The Spot ... "

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