Scent of a Steak

A short piece about a company emitting the scent of a steak from a billboard. At the Innovation Centers we experimented extensively with targeted in-store scent delivery. The company involved is ScentAir, who we worked with. They also feature this project on their site. This is an example of a large scale delivery that probably does not need careful control of scent delivery. Different than in-store. More on this in ScentAir's Blog.