Digitizing the First Moment of Truth

Former P&Ger Randall Beard in his Marketing with Impact Blog about digitization of the first-moment-of-truth, the interaction of shopper and store at the shelf. Also known as merchandising. The topic is a frequent one in this blog. He does a good job providing an overview of the topic, connecting it to P&G practices and mentioning a number of vendors currently in play. Worth following. Via Stan Dyck.