
The article is good because it further outlines a number of current retail applications of scent to define brands in contest. It also describes new programs in using scent as a strong element of design, beyond the fragrance world. Parsons New School for Design in NYC has launched a Masters degree which includes olfaction in design.
Related post by Roger Dooley in his Neuromarketing blog and in Mind Hacks. Also notable is the work by Martin Lindstrom in using branded scent and work by Russell Brumfield. Both of these practitioners have implemented some very persuasive applications in this area.
I continue to follow.
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