Foursquare the Future

The location based location activity-game Foursquare has developed a base of both lovers of the concept and haters. I have tested it for some time now. This CW article gives a good overview of its progress and a number of businesses testing the waters with it now. It also suggests that we will all be using it, or something very like it, soon. I don't find the gaming aspect of it very interesting. Yet the loyalty and promotion-focusing potential of such systems are real. Companies are likely to provide better incentives to customers that engage by really being there.