/* ---- Google Analytics Code Below */

Wednesday, June 09, 2010

Models of the Imagination

Some implications for advertising?

Mindhacks on the power of fictional plots and stories.
Psychologist Paul Bloom considers why imaginary characters and fictional plots can have such a powerful emotional effect in a fantastic article for the The Chronicle of Higher Education. Bloom argues that we have a form of 'dual representation' for fictional reveries where we engage our emotions with the characters, plot or situation as if they were real while knowing that they are not ... '

No comments: