How Procter Fosters Green Innovation

P&G Fostering green innovation:

" ... Procter & Gamble has launched a major green-innovation campaign with a goal of selling $50 billion in sustainable products by 2012, says Len Sauers, P&G's vice president for global sustainability. To do that, the company has tasked its 9,000-strong R&D team with creating products that combine impeccable environmental chops with a strong mainstream appeal. "The key is to develop products that enable this mainstream market to be sustainable without any inherent trade-offs," Sauers says. "There can be no decrease in performance or increase in price." ... "