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Tuesday, June 08, 2010

Shopper Centric Analytics Advances

In AdAge:
' ...A Prescription for Resuscitating Growth for CPG Companies
Advances in Data, Insights, Analytics and Technology Enable a Personalized Shopper-Marketing Experience
by Robert Holston ... '

Good article with some prescriptive thoughts about the topic as it addresses the challenge of economic changes to CPG companies, especially aspects like the increase in private label buying. The analytics and data availability is driving these new ideas.

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