/* ---- Google Analytics Code Below */

Sunday, June 27, 2010

Nielsen and McKinsey Social Venture

A joint venture that links several groups I know well:

" ... Nielsen and management consultancy McKinsey & Company have formed a joint venture to help clients improve their business performance through the use of intelligence drawn from social media sites. Nielsen’s BuzzMetrics buzz-tracking service becomes part of the new company, NM Incite, to which McKinsey will contribute expertise in the areas of marketing and sales, organisation and service operations ... "

No comments: