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Thursday, June 24, 2010

Stories Sell

In Roger Dooley's Neuromarketing blog: Why Stories Sell. With some links to previous posts on the subject. Certainly they do sell, and are much more memorable than simple statements. Our brains have some special empathy for human scenarios. Advertisers have known it for a long time. Would like to see much more work on understanding how the brain works with stories.

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