We experimented with this in virtual reality spaces and in our innovation centers. Contact me if you would like to discuss this insight. This was before smartphones could deliver the capabilities directly to the hands of the shoppers.
Great idea, but how it works depends largely on how it can and is delivered. Smartphones, if they are not there today to technically provide this promise, they soon will be. So it is a good time to see this happen.
Metaio and YOUReality Bring Augmented Reality to E-Commerce (This link contains more details, images and videos) ... The Internet changed how people shop. Now, YOUReality LLC and metaio Inc. are changing how people will shop online. With the introduction of its Online Retail Visualization 3D tool, YOUReality is making it possible for consumers to see products in their own space before they purchase them by integrating Augmented Reality into a suite of commerce applications. The new services allow shoppers to make more confident buying decisions, deliver retailers a higher sales conversion rate, and significantly lower product return costs.
Online shopping is attractive to an increasing number of consumers for its convenience, speed, product selection and other benefits. To make the shopping experience even more engaging and informative, many retailers are enhancing their websites with multimedia features such as video clips, virtual visualization or slide shows so that shoppers can better understand product features.
With YOUReality, customers can even "bring it home" and try before they buy, allowing consumers to visualize context sensitive products with life-like 3D models in a photo of their own home environment. The resulting image provides a realistic view of what the object will look like in that space with the ability to move the item around (maintaining correct dimension and perspective) and change colors, styles, sizes and textures of the 3D object while viewing it in the photo ... '
Further formal press release.
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