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Thursday, June 17, 2010

Indoor Use of Augmented Reality

From a Junaio press release, a good example of further implications for retail. See the link to the short demonstration video below. Well worth looking at:

"Indoor Usage of junaio®: the KIOSK EUROPE EXPO 2010 Channel

MUNICH / ESSEN, June 17th, 2010 - Are you trying to find your way around a huge indoor event such as a trade fair or a large museum exposition? The KIOSK EUROPE EXPO 2010 Channel is the first real life implementation of junaio®`s advanced indoor navigation capabilities on your smartphone, presenting an interactive mobile guide to the world`s largest trade fair on electronic self-service and innovative retail solutions. junaio® is the first augmented reality platform to overcome the accuracy limitations of GPS navigation, offering pinpoint indoor navigation services. Point, click and view information on individual exhibits or find directions to interesting events and locations. Available for iPhone and Android ... find a movie here: http://www.youtube.com/watch?v=jRcSFXvoPkU ... "


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