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Friday, June 04, 2010

Personalizing Discounts at Sams

An obvious but still rare play in the world of loyalty. Is this the way that loyalty programs will evolve?

" ... Wal-Mart warehouse chain Sam's Club has introduced eValues, which offers discounts based on each consumer's shopping history. The program, available only to "Plus" members, allows users to view deals on the Sam's Club website, via e-mail or at store kiosks, with savings applied automatically at checkout ... "

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