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Sunday, June 13, 2010

The Permanence of Social Data

How much should social network based strategies depend on data from the behavior of those sites? Evan Schuman writes about this in StoreFrontBacktalk. Most social sites have been around for a relatively short time and they are constantly changing their strategies. If the strategy is successful then it is likely that a site like Facebook will maintain the data to induce others to play the same way. And such strategies themselves are short-lived.

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