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Friday, February 05, 2016

Google and Real Time Ads

In AdExchanger:

" ... Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement.

As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a press event in New York.

With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as sports events, political rallies or awards shows, along with all of the consumer and brand conversations that arise because of them.

The format can be “dynamically inserted” across YouTube, “hundreds of thousands of apps” and about two million sites across the Google Display Network, according to Tara Walpert Levy, managing director of agency sales for Google. ... " 

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